According to the government of Saudi Arabia, Vision 2030 “is a unique transformative economic and social reform blueprint that is opening Saudi Arabia up to the world.” As part of the project, the government has started several projects such as building smart cities, sports complexes, renewable energy projects, tourism programs, the entertainment industry, and so on. In an effort to diversify its economy and attract foreign investments, the government is also focusing on gender equality. Recently, the government also lifted restrictions on women’s right to drive, gave access to sports events, etc.
Purple washing is defined as appealing to women rights and gender equality for political or economic objectives.